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What is a Landing page?

A landing page is a page on your website that visitor ‘lands’ on as a result of following a prompt to take some sort of action on your website.

Landing pages are an excellent marketing tool as they are a direct response to a particular desire of your website visitor. Something has sparked their interest and your landing page is a direct response to that enquiry.

A well-crafted landing page contains a Call To Action – you are asking your visitor to take some sort of action. A landing page is the first way-point in your marketing funnel.

Picture your lead generation process as a physical funnel