A landing page is a page on your website that visitor ‘lands’ on as a result of following a prompt to take some sort of action on your website.
Landing pages are an excellent marketing tool as they are a direct response to a particular desire of your website visitor. Something has sparked their interest and your landing page is a direct response to that enquiry.
A well-crafted landing page contains a Call To Action – you are asking your visitor to take some sort of action. A landing page is the first way-point in your marketing funnel.
Picture your lead generation process as a physical funnel