Gordon Design

Video Marketing Services & Web Video Production

By Colin Gordon

Affordable Video marketing services

Video marketing services cover topics like video production services and video editing services which form part of a broader topic known as content marketing services. Website marketing could then be thought of as the parent category of these topics. For an online marketing services company, providing these utilities is an important factor in developing a sound website marketing strategy for business website owners.

Choosing a video marketing company

Video marketing companies do not always offer the same services as a video production company. The term video production is a specific service and is traditionally associated with the use of high-end equipment, filming and lighting techniques that are accomplished either in the studio or on site. 

Video production services often involve: 


Video marketing companies either outsource video production for bespoke client needs, use post production video software to enhance client supplied footage or employ both methods of supply. 

Business video options

For small business video enthusiasts, it’s worth considering options that may prove to be less expensive and time consuming than sourcing a specialist videographer or dedicated video production house.

Increasingly, small business owners are turning to D.I.Y. software for their website videos. This allows them to take control of their video marketing and learn post production techniques like adding graphics and calls to action.

From my perspective, as a Graphic Designer and Web Designer, access to this type of video editing software helped me upgrade my multi-media skills and to really enjoy the creative side of video marketing.

Consider how adding the following features could enhance your video:

This video was created using Screenflow video editing software

75% of users check a company’s website after they have viewed a video about their services. (WebFX)

When consumers watch a video, 92% share that video with others.

Customers are 1.8x likely to purchase after watching a video than those who didn’t watch. (DMB Adobe)

49% of companies that use video grow revenue faster than non-video users. (VidYard)

30 million small businesses in America account for 99% of all U.S. sales (SBA, 2017)

24% of the businesses seek help from external resources like agencies, freelancers, or contractual employees for video marketing.

want to find out how to make your own videos in screenflow for mac?


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