ROMANCES THE WEB
After many years in the cyber wilderness Quality Graphic Design is emerging as a dominant force of persuasion online.
The Truth about Quality Graphic Design
Not so long ago Graphic Design was solely a print-based discipline and with the emergence of websites as a viable means of marketing, the early nineties saw a cross-over of skills in both the print and online environments. Graphic Designers with a passion for their craft faced off against the hard-sell marketers of the online world who could not understand the beauty and relevance of Graphic Design.
At the time Graphic Designers faced another learning curve with website coding and internet technology while still managing the transition from analog physical paste-up presentations to the Digital Publishing Revolution.
Competition is always a good thing
Today Web designers need to level up their design skills to compete with those diligent Graphic Designers who have kept pace with improvements in Web Design software and Internet Marketing. Graphic Designers are now able to deliver amazing web sites with rich functionality and design.
Browser Compatibility & Web Standards
Another issue which made it difficult for the full expression of Quality Graphic Design on the internet was the very slow and stilted evolution of Web Standards which is an ongoing effort to standardise the way different browsers, devices and operating systems rendered the pages of a website.
I’m sure a lot of Designers back then were thinking… “What are you talking about, it looks fine on my screen?” Meanwhile the customer is baffled, trying to make sense of the mangled page layout on his screen.
Graphic Design as a Career
My qualification as a Graphic Designer (Diploma of Art & Design) was completed in Perth Western Australia in 1997 at The Central Metropolitan College of TAFE.
My namesake The Gordon is one of the largest regional TAFEs in Victoria, The Gordon has been helping people gain real skills for real jobs for over 130 years.
Graphic Design Is The Foundation For Effective Online Marketing
Our aim is to deliver a functional and aesthetically pleasing experience for the user. With the consistent improvements in the way classic design principles can now be applied online the user reaps the benefits. This means website owners now have the opportunity to enjoy integrity of design, compatibility across devices and access to powerful marketing options.
The truth about Quality Graphic Design is that it’s the time tested foundation for effective marketing on and offline.