Gordon Design

5 Reasons You Should Be Using Video Marketing

By Colin Gordon

Getting The Marketing Edge Online Is Becoming Increasingly Difficult And The Endless Training Required To Produce Quality Video Is Just Not An Option For Most.

The fact still remains that video is the fastest-growing online advertising medium available to start-ups and established business’s. 

According to Wyzowl Statistics 87% of businesses now use video as a marketing tool. (This figure has seen a sharp rise from 63% in 2017, and 81% in 2018.)

Video Marketing is evolving as a definite ROI winner and those businesses who don’t take this trend seriously may well be caught off-guard by their competitors.

A big worry for many business owners is the cost required to level up their marketing arsenal with quality video content. The truth is that advances in Cloud-based services and Video Production Software are forcing production costs down, while the opportunity cost of not embracing this trend grows by the day.

1. Increase Conversions And Sales

74% of users who watched an explainer video to learn more about a product or service subsequently bought it. Vastly more influence can be exerted on the viewer at both the conscious and subliminal levels. The ability to combine music, narration, graphics and special effects is hands down the most effective way to appeal to the senses of your viewer.

2. Personalised Videos Build Trust

With the constant bombardment we all suffer from advertising messages using nagging popups with jarring colours and bad grammar, the consensus is becoming clear that quality is the new order.

Even though everyone has a smartphone these days and can shoot a half-decent video on their device there are some simple ways to rise above the noise and distinguish yourself as a professional marketer.

Video Teleprompter is an IOS app which scrolls your video script smoothly right in front of your eyes and with a little practice there’s no indication that you’re reading a script, partly because the camera lens on your phone is right next to the scrolling text. It’s a great tool to add that extra touch of professionalism.

Having the courage to put yourself out there and speak directly to your audience is a game-changer for building trust and establishing yourself as an authority in your field.

3. Video Is Great For Mobile

According to Wyzowl Statistics 90% of consumers watch videos on their mobile. 60% of consumers prefer to watch videos on their desktop.

Youtube claims that mobile video consumption increases 100% year over year. Mobile phone use around the world continues to grow as does Facebook subscribership. Video is shared between Youtube, Facebook and Instagram to name just the main players, and this happens mainly on mobile devices.

4. Google Loves Video

Using video on your website, especially compelling video content entices visitors to stay longer on your site. Extra time spent on a website equals better content in Google’s eyes and therefore attracts better ranking results.

The reason why Google loves video is simple really; it provides a better user experience. Having a video on a landing page can increase conversion rates by up to 53% and simply having a video embedded within a page of your website can increase conversion rates by up to 80%.

96% of people have watched an explainer video to learn more about a product or service.

The internet started with the sharing by government agencies of basic text-based pages. Bandwidth in those days was weak and the look of the documents was clumsy and BORING!

Then along came images to spice up our communications – then better layout and design with CSS styling – then VIDEO. Ecommerce made its debut and new businesses sprung up selling their products and services online.

What better way to explain how your product or service works than with an explainer video. Employing graphics, narration and video makes for an entertaining learning experience, and let’s face it, people just love watching videos.

46% of first-time video marketers started using video in 2019 because they believe it’s easier to create video content in-house.

Conclusion

Video Marketing is fast becoming mainstream and with the resulting competition website owners are looking for a point of difference. The upside of more video content online is increased options for producing video. This video boom trend cannot be ignored and those who do are simply leaving money on the table. not to mention being over-run by the competition.

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