Search engine optimisation - how does it work?
Search Engine Optimisation or 'SEO' and web marketing are collectively the science of using the right 'food' for search engines, and in this case we're talking about words. What search phrases or keywords would you use in Google to find the site you're looking for?. We make it our business to understand what the 'winning' keywords and phrases are for your business. Good web site promotion employs sensible copywriting and strategic use of these keywords. We give careful consideration to 'weaving' the right keywords and descriptions into the visible copy — and the code of your website. This technique and correct site submission is vital when attempting to achieve a page ranking with popular search engines.
Disclaimer
Search Engines are constantly changing their algorithms (indexing criteria)
in a bid to provide a better service to Internet users and to defeat unscrupulous
webmasters who try to jump the queue with source code tricks and spamming techniques.
Some web marketers make bold claims and some have the results to back it up,
however it is our philosophy to adhere to the fundamentals and take a conservative
approach to page rankings and indexing by the Search Engines. We don't make
guarantees, other than to say that recognised 'clean' Search Engine Optimisation
and submission techniques will be employed in the construction of your site,
for a reasonable investment.
The process is akin to participating in a lottery, if you don't have a ticket
there's no chance of winning. If you do have a ticket, it may be the winning
ticket, but it may not, this is not to say that you should abandon all hope
of being indexed, or of achieving any reasonable page ranking. The vast majority
of respectable sites do get indexed and diligent application of site optimisation
and submission techniques are your best chance at success. It should be noted that getting indexed and achieving a
ranking with the major search engines is not an overnight success story, sometimes it can take up to 2 months for you to
see a result. It is also important to realise that rankings will flag if your site is left to stagnate, Search Engines
love fresh content and keywords rise and fall in popularity and effectiveness. So attention really should be directed to
maintaining or improving search engine rankings.